Role of the Modern Marketer

Role of the Modern Marketer

The outlook for the modern marketer is both good and bad. According to recent research from The Creative Group, marketing and advertising executives do not expect to make any reductions to staff in the first half of 2017. Yeah!!! Unfortunately, only 12% plan to add...

How to Know Your Advertising Works

On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic of advertising that works. As attendees gathered to hear and see some great examples of great creative, they were surprised to find the subject was about...