Brands tell the world what you stand for with every color, word, and image you use. Effective branding makes you memorable, so customers can easily find you.
Before you can put a new name on something, you need to be ready to deliver something new, not just the same thing with a new name. Sometimes that delivery requires significant investment beyond the development of a logo
A comprehensive brand style guide will define the company’s language and visual image to ensure a consistent tone through all communications. Additionally, it will drive a cohesive customer experience to nurture trust and loyalty over time for both current and future customers.
Social media continues to shift. Even in the 12 months since my last social media column for Casino Journal, there have been changes that have made our jobs both easier and tougher…and often at the same time.