One of the most valuable discussions we’ve had at Casino Marketing Boot Camp has been about complacency – how it creeps into our business and what we can do to avoid it.
With the state of marketing in change mode, it is more crucial than ever that we sit in the same room (even if it’s virtual) discussing what the influencers are doing and what we’re doing on social media and digital marketing.
Most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.
The battle for the casino guest’s share of wallet is won or lost in the mailbox. Modern casino marketers have the opportunity to deliver more than a coupon and to extend their brand and experiences TO that mailbox.