How to Know Your Advertising Works
On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic of advertising that works. As attendees gathered to hear and see some great examples of great creative, they were surprised to find the subject was about...Requesting Advertising That Works
I once had a boss who used to defend the work of a creative group when a client complained by saying “Garbage in. garbage out.” Truth be told she used much more colorful language, but you get the point. In a previous post about creating and maintaining a...Know Your Audience
When I first started my business, I thought I would be a great casino marketing consultant. After all, I had spent the last 18 years doing just that. I’ve worked in group sales, as an advertising coordinator, and more. I’ve swiped cards for entry into the latest slot tournament. I’ve announced winners in giveaways. I’ve registered VIPs. I’ve moved signs. I’ve installed signs. Heck, I’ve even loaded in room amenities prior to opening the doors to a new casino.
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