How to Run Casino Promotions Like a Team Sport—Not a Department
Most casino promotions don’t fall short because the offer is weak; they fall short because handoffs are weak. This guide shows you how to run casino promotions like a team sport using a repeatable system: define the win, run a quick pre-launch “practice,” and finish with a post-event film review. You’ll learn what to measure beyond redemption: profit, behavior change, and the guest/employee experience that determines whether players come back.
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