by Julia Carcamo | Advertising, Casino Marketing |
Think traditional media is outdated? Not for regional casinos. Billboards, radio, and even linear TV still play a critical role in driving trips—especially when your guests live within 100 miles. This post breaks down new national media spend data and translates it into real-world insights for casino marketers. You’ll learn where to double down, what to evolve, and what to cut in your 2026 advertising strategy. From hosted players to retail un-carded guests, this guide helps you align old-school channels with real casino behavior.
by Julia Carcamo | Casino Marketing |
AI isn’t just for the big guys. This guide shows how regional casinos can use AI personalization to drive more trips and smarter offers—without increasing reinvestment. Learn how to use your existing tools to target the right guests, at the right time, with the right value.
by Julia Carcamo | Brand Marketing, Casino Marketing |
Superfans don’t happen by luck—they’re designed.
Brittany Hodak shows how casinos beat apathy, design delight, and turn players into advocates who bring friends.
We talk wait-time friction (and why lines aren’t loyalty), frontline behaviors that compound, and referrals that snowball ROI.
If you want more fans—not just members—this episode is for you.
by Julia Carcamo | Casino Marketing |
Most regional casinos support their local community, but are they essential to it? If your customers still visit competitors just as often, sponsorships alone aren’t going to be enough. True loyalty is built when your property becomes part of the community’s daily rhythm—a go-to for events, local partnerships, and meaningful connections. In this post, we explore a five-part strategy to transform your casino into a community hub. From non-gaming experiences to local business alliances, these are the moves your competitors can’t easily copy. It’s time to stop writing checks and start creating belonging.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
Most casino players clubs hand out points—but few drive real loyalty.
This guide walks you through designing a brand-led, tiered loyalty program that lifts trips without overcomping.
Learn how to set reinvestment guardrails, convert uncarded guests, and train your team to deliver on the brand promise.
If you’re ready to move from generic perks to purposeful progress, this is your starting point.
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