by Julia Carcamo | Brand Marketing, Casino Marketing |
Most regional casinos don’t have a creativity problem—they have a clarity problem. When the calendar is packed with promotions, execution gets thin, teams burn out, and guests learn to chase deals instead of building loyalty. Marketing with meaning is the discipline of making every offer serve a purpose, not just a due date. In this post, you’ll get a practical framework to cut “random acts of marketing” and focus on the guest moments that actually shape loyalty—arrival, player’s club sign-up, redemption friction, and service recovery. You’ll also learn how employee behaviors translate brand meaning into real experiences, even on your busiest nights. If you want fewer promotions, better execution, and stronger loyalty, this is the place to start.
by Julia Carcamo | Brand Marketing |
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
by Julia Carcamo | Advertising |
On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic of advertising that works. As attendees gathered to hear and see some great examples of great creative, they were surprised to find the subject was about...
by Julia Carcamo | b2b marketing |
When I first started my business, I thought I would be a great casino marketing consultant. After all, I had spent the last 18 years doing just that. I’ve worked in group sales, as an advertising coordinator, and more. I’ve swiped cards for entry into the latest slot tournament. I’ve announced winners in giveaways. I’ve registered VIPs. I’ve moved signs. I’ve installed signs. Heck, I’ve even loaded in room amenities prior to opening the doors to a new casino.
Recent Comments