Casino player’s card programs may be building offer loyalty rather than brand loyalty. Here’s how to do it right.
For our first Drivetime Marketing episode, we’re joined by Jim White, vice president of customer experience at Symphony Post Acute Network.
After spending 26 years in the hospitality industry, Jim was recruited to join Symphony to construct a customer experience program modeled around the hospitality industry for the network’s nursing facilities and newly constructed medical resorts.
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.