Email marketing should build relationships—not just fill inboxes.
In this episode of Drivetime Marketing, Julia Carcamo welcomes email marketing expert Andrew Kordek to talk about the real reasons many casino email programs fall flat.
Andrew shares actionable strategies to turn your welcome emails into a real welcome, explains why most marketers are guilty of what he calls “marketing barf,” and reveals how to stop overwhelming your players with too much, too soon.
Whether you’re sending daily promos or still struggling to hit send at all, this episode offers practical advice to elevate your casino’s email marketing strategy.
📌 Key Takeaways:
- How to make welcome emails feel like a handshake, not a hard sell
- Why batching and blasting is killing your engagement
- Tips for building a thoughtful email cadence that respects the player
- The one mindset shift casino marketers need to embrace for long-term loyalty
🎧 Listen now and learn how to connect with your guests beyond the gaming floor.
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