Branding Below the Surface, Part III – DTM 2019 episode 10
If you think brand decisions lie in the marketing department, think again.
Branding Below the Surface, Part II – DTM 2019 episode 9
If you recall from our last episode, I said you have to think of your brand like an iceberg. On the surface are all the manifestations of your brand – things like your colors, your logo, your tagline, and your commercials. But, when you dive below the surface of...
Branding Below the Surface, Part I – DTM 2019 episode 8
For most, a brand is distilled down to a logo and maybe a tagline, causing the biggest confusion because while you do rely on those two elements to communicate your brand, your brand is SO much more. Today we’re exploring part one of the brand iceberg.
Creating Your Best Marketing Plan Ever – DTM 2019, episode 7
Marketing plans should be living, breathing documents that grow and change with your business. Here are some easy steps to building your best marketing plan ever.
Vendor Content Marketing Is The New Sales – DTM 2019 episode 6
Being a salesperson is a daunting task. It can be a little like rolling a boulder up a hill. Congratulation! You’re the person that must interrupt someone’s day. Don’t you think it’s time to change the way vendors are marketing?
Brand Success from Employee Engagement – DTM 2019 episode 5
Without a brand promise and our employees, casinos are just a box of slots and table games.
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