The Why and How of Brand Reviews and Audits
Regular brand audits can allow you to evaluate if your brand is progressing according to your strategy, but it is only as valuable as the progress that results from the findings.
Getting Great Word of Mouth
It’s essential to understand today what you want customers to be saying about you years from now
Your Brand Is Your Culture
Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide initiative.
Why You Should Create Brand Personas
Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This is how you can start.
Your Brand is Not About You
It may be your brand, but it is NOT about you. Get to know your customer’s needs, wants, and desires.
Internal Branding: Does the Inside Match the Outside?
Does the employee experience reflect your brand? Do your employees know what your brand even means, and do they feel they have the tools to deliver the promise you’re making in your advertising? Tying your internal and external communications together can yield results.
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