Digital Marketing Skills You Need
For some of us, having a decent understanding of technology is second-nature. For some, it’s a muscle we have to stretch and condition.
Climbing Your Brand Ladder to Success
Marketing on emotion will always be better than marketing on products. And, when customers love a brand, your profitability goes up. A brand ladder can move you from marketing on attributes to connecting with customers.
The Why and How of Brand Reviews and Audits
Regular brand audits can allow you to evaluate if your brand is progressing according to your strategy, but it is only as valuable as the progress that results from the findings.
Getting Great Word of Mouth
It’s essential to understand today what you want customers to be saying about you years from now
Your Brand Is Your Culture
Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide initiative.
Why You Should Create Brand Personas
Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This is how you can start.
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