Are you Creating Loyalty or Frequency?
Casino player’s card programs may be building offer loyalty rather than brand loyalty. Here’s how to do it right.
How a Good Brand Strategy Amplifies All of Marketing (and More)
Much in the way a home cook may use specific ingredients to stretch their budgets and recipes, a strong brand strategy can do the same for all your marketing efforts.
How a Simple Idea Can Become Marketing Gold
More than a recipe, the story of the ubiquitous Thanksgiving side dish is a lesson in the best of content marketing that will inspire you to find marketing gold where you may least expect it.
Internal Branding in the Age of COVID
Branding in the era of COVID requires that we take a closer look at our internal branding along with our customer-facing efforts.
Ensuring Brand Consistency
Ensuring brand consistency is relatively easy, but it takes attention and work. Here are some easy ways of maintaining a brand that builds trust and revenue.
Mistakes Eroding Your Brand
Here are the common mistakes that erode brands and how to avoid them.
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