With technology advancing faster than ever, the last few years have been a whirlwind for marketers. We must continue to adapt and evolve to keep up with our changing landscape. Despite potential pitfalls associated with testing out new strategies, it is essential that we do so if we want an edge on understanding consumer behavior; this allows us to stay one step ahead of emerging trends and better cater to user needs.
As millions go about making resolutions, there seem to be some recurring themes along with some common words such as lose, try, learn, and quit. These words can also be the beginning of your marketing resolutions that could improve your business in the coming year.
Rebranding will be one of the most challenging projects you take on. It will be worth every debate, every late hour, and every round of creative unless you really don’t need to rebrand. Here’s how to know if rebranding is the right path for your brand.
Wondering what marketing trends will impact us in 2023? Check out this post for a sneak peek and info on how to get the training you need to stay ahead of the curve.
What does it take to get great advertising that works? The formula is really simple. Clear direction from a client and great creative from the agency. But, getting there is a little trickier than you would think.
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand. Large or small, your brand CAN do this with a bit of advice from some marketing experts.
A strong marketing team is essential for any business that wants to succeed in today’s competitive marketplace. But putting together a high-powered team of marketing professionals can be challenging. Taking some essential steps and making the decisions that fit your company goals can create a strong foundation for your marketing and pay dividends well into the future.
Building and maintaining a strong brand takes many moving parts to go from consideration to implementation, and can often start with the simplest of statements mentioned in a meeting. However, with careful planning and attention to detail, the benefits can be great.
We have all heard of and or experienced brands with memorable, talkable experiences. Disney, Chewy, Chick-fil-A and Zappos. The list (actually) goes on. Large or small, your company CAN create great memorable experiences, and there are lessons to be learned all around us. You cannot afford not to because your brand will not endure if the guest experience is not worth talking about positively (and sharing with others).
The meaning team members will attach to routines and brand rituals is needed today more than ever. They foster a sense of belonging, but because these are often as natural to us as breathing, they often go under-appreciated.
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