Elements of a Successful Casino Marketing Strategy
A solid strategy simplifies the actual marketing, making it easier to implement the right plan. Many marketing initiatives will fall short when they are executed in a strategic vacuum. I realize marketing strategy is not as dazzling to work on as your next ad or the design of your website, but skipping this step is a big mistake. As Julia Roberts said in Pretty Woman, “Huge.”
Episode 12 – Marketing Cannabis
Imagine the marijuana consumer. Now imagine marketing cannabis. Take all of those ideas and throw them out with the rest of your dated wardrobe and ideas. Legal cannabis sales are now the norm rather than the exception. As markets grow and entrepreneurs and startups...
Don’t Put All Your Marketing Eggs In One Basket
For marketers, it’s not always wise to have all your eggs in one basket. Good marketers spread their efforts across a multitude of baskets. Better marketers recognize how these efforts are connected to each other. The best marketers see how these connected efforts add value to each other rather than detracting.
Episode 11 – From New Kid To Publicist
When you’re trying to build an emotional connection with consumers, the messenger is just as important as the message. Brandon Cox challenges our traditional thought of the value of staying on message and why messengers are becoming an important factor in brand stories.
Tools for the Modern Marketer
We recently wrote about the characteristics of the modern marketer. If you haven’t had a chance to download the infographic, it’s a great addition to any office. Developing the skills needed as a modern marketer can be a mixture of natural ability and hard...Episode 10 – Conversations, Stories and 70’s Album Covers
You can design or improve your graphics on your own or you can bring in a pro. The easy access to tools and software have created a world of DIYers in both home renovations and creative arts. How do you remain relevant if you’re a graphic designer? For him the...
Inspiration From Casino Marketing Leaders
Isn’t it nice to look back on your day and realize it was that much better because you were inspired by something or someone? We get so caught up in meetings, calls, emails, errands, and obligations that we seldom noticed that little thing that made us realize we could keep going.
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