Naming Your Brand
The right name can often make the difference in propelling you to success. It’s important to spend the appropriate amount of time with your naming process.
My Favorite Christmas Commercials
It’s the most wonderful time of the year. At least that’s my view. I love Christmas and the memories of decorating the tree with my mother while listening to Andy Williams and the Ray Conniff Singers on our old stereo. Even if it was 80 degrees (and in New...
Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?
Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.
Marketing Made Simple
by Larry Mogelonsky, Guest ContributorOn my most recent Vegas stint, I lucked out on three card poker with one hand holding a straight flush that had three face cards in it. Chances are astronomically low (0.020%). You would think that I would have made it out of the...
3 Great Reasons You Should Build a Brand
Brands tell the world what you stand for with every color, word, and image you use. Effective branding makes you memorable, so customers can easily find you.
Deciding to Rebrand
Before you can put a new name on something, you need to be ready to deliver something new, not just the same thing with a new name. Sometimes that delivery requires significant investment beyond the development of a logo
Marketing Lessons You Can Learn From Festivals
Grab your sunscreen and get ready for some marketing lessons from one of our favorite weekend activities, festivals. Living in New Orleans, I’ve had the luck to attend a few festivals. Each year, people wait with anticipation for the announcement of the Jazz...
Marketing Like A Network Executive
Digital signage is everywhere – from billboards and jumbotrons to casino floors and shopping malls and even to your grocer’s freezer door. What was once a brighter backlit version of yesterday’s stanchion sign is now a formidable tool that can...
What the rebirth of the Lady Luck Brand Can Teach You About Brand Marketing Strategy
Everywhere an Isle Founded by the “father of riverboat gaming,” Isle of Capri was a mid-sized regional gaming company with operations in seven states across the United States and in the UK. The customer experience was as diverse as the geography. The company was built...
Why B2C and B2B Casino Marketers Need To Stay Social
Social media continues to shift. Even in the 12 months since my last social media column for Casino Journal, there have been changes that have made our jobs both easier and tougher…and often at the same time.
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