A Student’s View Of An Industry Conference
JCA specializes in casino marketing, both on the B2B and B2C side. So, it’s no surprise that we are a part of the annual Casino Marketing & Technology Conference produced by Casino Journal magazine. It is a can’t miss event for casino marketers and vendors hoping...
Brand Marketing Is About Creating Love
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
How to Know Your Advertising Works
On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic of advertising that works. As attendees gathered to hear and see some great examples of great creative, they were surprised to find the subject was about...
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