Brand Marketing Is About Creating Love
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
How to Know Your Advertising Works
On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic of advertising that works. As attendees gathered to hear and see some great examples of great creative, they were surprised to find the subject was about...
Hiring An Agency: What To Ask
This post originally appeared on LinkedIn as part of our series on Advertising That Works. You’ve got a new product ready for market and you need to hire an agency. You have an agency and you feel it’s time to switch to a new resource. Or, you have an...Requesting Advertising That Works
If you are in a position to request work from anyone providing creative services, we recommend you use this template or develop one of your own.
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