by Julia Carcamo | Drivetime Marketing |
Imagine the marijuana consumer. Now imagine marketing cannabis. Take all of those ideas and throw them out with the rest of your dated wardrobe and ideas. Legal cannabis sales are now the norm rather than the exception. As markets grow and entrepreneurs and startups...
by Julia Carcamo | Advertising |
For marketers, it’s not always wise to have all your eggs in one basket. Good marketers spread their efforts across a multitude of baskets. Better marketers recognize how these efforts are connected to each other. The best marketers see how these connected efforts add value to each other rather than detracting.
by Julia Carcamo | Drivetime Marketing |
When you’re trying to build an emotional connection with consumers, the messenger is just as important as the message. Brandon Cox challenges our traditional thought of the value of staying on message and why messengers are becoming an important factor in brand stories.
by Julia Carcamo | Staff Training & Development |
We recently wrote about the characteristics of the modern marketer. If you haven’t had a chance to download the infographic, it’s a great addition to any office. Developing the skills needed as a modern marketer can be a mixture of natural ability and hard...
by Julia Carcamo | Drivetime Marketing |
You can design or improve your graphics on your own or you can bring in a pro. The easy access to tools and software have created a world of DIYers in both home renovations and creative arts. How do you remain relevant if you’re a graphic designer? For him the...
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