Deciding to Rebrand
Before you can put a new name on something, you need to be ready to deliver something new, not just the same thing with a new name. Sometimes that delivery requires significant investment beyond the development of a logo
Marketing Lessons You Can Learn From Festivals
Grab your sunscreen and get ready for some marketing lessons from one of our favorite weekend activities, festivals. Living in New Orleans, I’ve had the luck to attend a few festivals. Each year, people wait with anticipation for the announcement of the Jazz...
Marketing Like A Network Executive
Digital signage is everywhere – from billboards and jumbotrons to casino floors and shopping malls and even to your grocer’s freezer door. What was once a brighter backlit version of yesterday’s stanchion sign is now a formidable tool that can...
What the rebirth of the Lady Luck Brand Can Teach You About Brand Marketing Strategy
Everywhere an Isle Founded by the “father of riverboat gaming,” Isle of Capri was a mid-sized regional gaming company with operations in seven states across the United States and in the UK. The customer experience was as diverse as the geography. The company was built...
Why B2C and B2B Casino Marketers Need To Stay Social
Social media continues to shift. Even in the 12 months since my last social media column for Casino Journal, there have been changes that have made our jobs both easier and tougher…and often at the same time.
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