Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?
Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.
Marketing Made Simple
by Larry Mogelonsky, Guest ContributorOn my most recent Vegas stint, I lucked out on three card poker with one hand holding a straight flush that had three face cards in it. Chances are astronomically low (0.020%). You would think that I would have made it out of the...
3 Great Reasons You Should Build a Brand
Brands tell the world what you stand for with every color, word, and image you use. Effective branding makes you memorable, so customers can easily find you.
Deciding to Rebrand
Before you can put a new name on something, you need to be ready to deliver something new, not just the same thing with a new name. Sometimes that delivery requires significant investment beyond the development of a logo
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