Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of stakeholders
As we read more and more companies buying others, we see rebranding happening more than ever. But before you do anything, you have to be prepared to answer a few questions. Rebranding is not merely a logo project.
If you’re juggling notes from meetings and calls, stay on top of work with these note-taking tools that you can start using today.
Businesses and brands looking for growth should understand the demographics and spending power of the growing Hispanic segment.
It may be your brand, but it is NOT about you. Get to know your customer’s needs, wants, and desires.
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