by Julia Carcamo | Drivetime Marketing |
Now is the time to invest in genuine connections with our guests, relationships so strong they will come to our defense and support even when we may be at fault. We need to invest in a love affair with our customers. As casino marketers, we know guests like us (because their play tells us so), or do we? Given a choice of two brands offering nearly identical offerings – say, two casinos, which would you choose? The selection might be as simple as the location for guests who are not in love with us.
by Julia Carcamo | Drivetime Marketing |
Great marketers are using the brand laddering technique to create brands that will live in the hearts of their target audience because of a strong emotional connection. This is a great tool for casino marketers to adopt.
by Julia Carcamo | Drivetime Marketing |
Proven and low-cost casino marketing tactics to increase revenue by creating visits and engagement. Plus, tips to measure and grow from some of the best casino marketing experts around.
by Julia Carcamo | Drivetime Marketing |
Casino marketing requires different strategies than those employed by traditional brick-and-mortar storefronts. Listen to some useful tips on Drivetime Marketing.
by Julia Carcamo | Brand Marketing, Casino Marketing |
The last few years have likely spotlighted brands as more than a great logo. Whether good or bad, brands have certainly grown into their voices. Here are some easy tools you can use to workshop your current situation and your vision for the future.
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