by Julia Carcamo | Brand Marketing, Casino Marketing |
In a regional casino market, switching costs are basically zero. Your guests can choose a competitor tomorrow with no friction. That’s why offers alone aren’t enough anymore. “Return to Touch” is a practical framework for high-touch casino marketing that keeps recognition, warmth, and consistency in the guest experience, without abandoning automation. This post shows how to add a Touch Layer to every campaign, build a Touch Map across four key moments, and measure impact through reactivation and visitation frequency. If your marketing has started to sound like the same spreadsheet as everyone else, this is how you bring the human back.
by Julia Carcamo | Brand Marketing, Casino Marketing |
Busy isn’t bonded. Valentine’s Day is the perfect time to ask: are you building loyalty—or buying visits? If guests only show up when the offer is strong, you may be buying visits instead of building loyalty. You’ll spot five warning signs (from promo-first messaging to “rebate-style” loyalty) and get a practical 7-day reset to fix the leaks
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
Guest loyalty isn’t dead—it’s just evolved.
The most resilient regional casinos aren’t outspending competitors. They’re winning hearts through emotional connection and consistent brand experience.
If you’re ready to turn brand love into lasting casino brand loyalty, this is where it starts.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
When budgets get tight, too many casinos start cutting in the worst possible place: the guest experience. In this conversation, customer service legend Shep Hyken joins Julia to explain why service still wins in casino marketing, even when players are impatient and promotions are under pressure. They dig into why saving customers’ time shows respect, how guests now compare your casino to the best experience they’ve had anywhere, and what it takes to make every player feel like your only customer. Shep also shares practical ways regional casinos can protect loyalty, build trust, and stand out without spending a fortune. If you care about guest experience, player reinvestment, and long-term revenue, this is a must-listen episode.
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
The idea of being a challenger brand can often be reduced to a shallow concept of David vs. Goliath, but this notion can often block market leaders from the nimble mindset of a challenger. In other words, although what follows could be a playbook for a small casino operator, large operators can also learn valuable lessons. Moreover, given the shift in consumer habits, it could be a valuable strategy for us all.
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