by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
Las Vegas, synonymous with gambling and glitz, has constantly reshaped itself throughout its history. The destination has thrived on reinvention. From casino-centric beginnings to family-friendly attractions and now a burgeoning sports mecca, this desert oasis thrives on reinvention. But here’s the secret: Las Vegas has never truly rebranded itself since the evolution of its iconic What Happens Here positioning. Instead, it’s evolved its core strength – the promise of escape. Whether it’s the thrill of the roulette wheel, the spectacle of a Cirque du Soleil performance, VIP bottle service, or the adrenaline rush of a championship game, Las Vegas offers a temporary departure from our everyday lives.
by Julia Carcamo | Brand Marketing |
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual and is meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors, and other stakeholders.
by Julia Carcamo | Uncategorized |
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual.
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
Branding is about creating a unique identity for your casino that sets it apart from competitors. This identity is built through a combination of elements, including your name, logo, design, messaging, and overall customer experience. It is not just about looking good; it is about consistently conveying your values, mission, and promise to your customers across all touchpoints.
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
The casino industry is facing a fundamental shift. The rise of online gambling has created fierce competition for traditional casinos. Additionally, the demographics of casino players are changing, with millennials and Gen Z seeking experiences that go beyond just gambling. To stay relevant, casinos need to rethink their approach to branding. The casinos that will thrive in the upcoming years understand the changing market and boldly evolve their brands.
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