Whether you are a new entry into the market or one that has falling behind, you can take some easy steps to act like the market leader…until you ARE the market leader.
If you think brand decisions lie in the marketing department, think again.
If you recall from our last episode, I said you have to think of your brand like an iceberg. On the surface are all the manifestations of your brand - things like your colors, your logo, your tagline, and your commercials. But, when you dive below the surface of that...
For most, a brand is distilled down to a logo and maybe a tagline, causing the biggest confusion because while you do rely on those two elements to communicate your brand, your brand is SO much more. Today we’re exploring part one of the brand iceberg.
Marketing plans should be living, breathing documents that grow and change with your business. Here are some easy steps to building your best marketing plan ever.
Being a salesperson is a daunting task. It can be a little like rolling a boulder up a hill. Congratulation! You’re the person that must interrupt someone’s day. Don’t you think it’s time to change the way vendors are marketing?
Without a brand promise and our employees, casinos are just a box of slots and table games.
Did you know that you could market your business like a casino? Today we’re talking about lessons learned taking a gamble and how your business – whether large or small – can adopt some casino marketing strategies.
What does it take to get great advertising that works? The formula is really simple. Clear direction from a client and great creative from the agency. But, getting there is a little trickier than you would think.