Danny Bourgeois approaches marketing marathons like most endurance sports. It takes training, listening and adjusting to go the distance. Like the races he manages, Danny Bourgeois knows that marketing is a marathon, not a sprint. Today, we talk to him about the growth of endurance sports and the expansion of the appeal and marketing of […]
Ken Kachnic is making his marketing investments pay off with great tradeshow ideas and marketing. He doesn’t wait for customers to come to him. He is actively marketing at all phases of the planning process. He’s also leading the way as VizExplorer shifts from “hunting to farming”. Hear what that means for the company and […]
Jerry Epstein is a man who has seen the world of marketing shift in unprecedented ways. Now leading the way with new technology, Engaged Nation is poised to change an industry. Jerry shares stories of introducing soccer to US audiences, talking his business partner into the notion of engagement, and converting online interest into brick […]
With Power Comes Responsibility How to write content for other websites is a question on practically every marketer’s mind. Steve Olenski started his writing career in the age of blogging. A consistent contributor to Forbes, among other outlets, Steve joins us to talk about the evolution his career and content writing, the power marketers have […]
Mallory Whitfield has a soft spot for helping the small business owner succeed. She’s seen business owners make the same mistakes time and time again, but her passion to teach and empower other creative business owners is changing that – one owner at a time.
What happens when you have to sell event tickets in a market where there is a free festival practically every weekend? You work smarter and rely on some lessons learned as a life-long athlete. In episode 4 of Drivetime Marketing, we’re chatting with Monica Lebron, Tulane University’s Deputy Athletics Director and Chief Operating Officer.
What’s the first thing you do when you move? That’s right! You file a change of address. In this episode, we talk about why successful marketers aren’t ready to turn their backs on “old-fashioned” marketing. Plus Matt tells us about a study that shows Millennials haven’t turned their backs on mail either.
For our first Drivetime Marketing episode, we’re joined by Jim White, vice president of customer experience at Symphony Post Acute Network.
After spending 26 years in the hospitality industry, Jim was recruited to join Symphony to construct a customer experience program modeled around the hospitality industry for the network’s nursing facilities and newly constructed medical resorts.
After spending 18 years on the operations side of the casino industry, Trent Dang was recruited by VizExplorer to not only provide a specialist point of view, but to assist clients in their success. A bit of a turnaround specialist, Trent knows the ins and outs of a variety of facets of marketing and is an incredible walking library of best practices.