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The Culture of Your Brand

The Culture of Your Brand

Casino marketers work tirelessly to deliver amazing experiences, but sometimes we miss. When that happens, a strong brand culture can help win back customers. To create this, first, start with values and then look to integrate them into the employee experience.

How to Choose the Best Casino Conference for Marketers (and How To Get the Most From Them)

How to Choose the Best Casino Conference for Marketers (and How To Get the Most From Them)

A casino conference is an excellent opportunity to network with other marketers and learn new things. It is also a great place to find out what is going on in online gambling, currently impacting nearly every operation. You might even meet some potential partners, vendors, and (if you are B2B) clients. But how do you choose and how do you make the most of your investment? Find out here.

How Internal Branding Can Give You an Advantage, Drivetime Marketing 2022 episode 5

How Internal Branding Can Give You an Advantage, Drivetime Marketing 2022 episode 5

Every year companies invest thousands if not millions of dollars in developing great branding (aka advertising) but seldom do they invest in the internal brand. Moreover, the creation of remarkable guest experiences has practically become a religion in any industry. The THING that makes each of our brand experiences unique is our team members. They are the faces of our organizations and can set us apart from the competition.

Creating Brand Love, Drivetime Marketing 2022 episode 4

Creating Brand Love, Drivetime Marketing 2022 episode 4

Now is the time to invest in genuine connections with our guests, relationships so strong they will come to our defense and support even when we may be at fault. We need to invest in a love affair with our customers. As casino marketers, we know guests like us (because their play tells us so), or do we? Given a choice of two brands offering nearly identical offerings – say, two casinos, which would you choose? The selection might be as simple as the location for guests who are not in love with us.

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