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Ultimate Guide to Building an Effective In-House Marketing Department
A strong marketing team is essential for any business that wants to succeed in today’s competitive marketplace. But putting together a high-powered team of marketing professionals can be challenging. Taking some essential steps and making the decisions that fit your company goals can create a strong foundation for your marketing and pay dividends well into the future.
The Difference Between A Rebrand And A Brand Refresh
Building and maintaining a strong brand takes many moving parts to go from consideration to implementation, and can often start with the simplest of statements mentioned in a meeting. However, with careful planning and attention to detail, the benefits can be great.
How To Build Your Brand On Customer Service Excellence
We have all heard of and or experienced brands with memorable, talkable experiences. Disney, Chewy, Chick-fil-A and Zappos. The list (actually) goes on. Large or small, your company CAN create great memorable experiences, and there are lessons to be learned all around us. You cannot afford not to because your brand will not endure if the guest experience is not worth talking about positively (and sharing with others).
How to Use Brand Rituals to Create Powerful Connections
The meaning team members will attach to routines and brand rituals is needed today more than ever. They foster a sense of belonging, but because these are often as natural to us as breathing, they often go under-appreciated.
Why the Hispanic Audience Is Your New Target and the Best Ways to Attract Them
Much can be said about the size of the Hispanic market and its spending power. The importance of this segment to our businesses is undeniable.
4 Ways to Build a Strong Brand After a Crisis (or to prepare for one)
Large or small brands can find themselves with sizable brand-defining moments. These moments are opportunities to recognize the most genuine parts of our brands and to consider how our brands influence the lives of stakeholders.
How to Harness Panic and Become an Agile Marketer
Panic marketing has good intentions – to counteract a disaster of some sort – which is why it can be so insidious. Worse, however, is when we justify panic marketing as a means to “loyalize” customers – something that does not happen through marketing in and of itself.
10 Things You Should Do with Your Internal Brand
Internal or employer branding may be the most effective way to promote your company. Done properly, it can turn employees into ambassadors and make recruitment much easier in addition to influencing choice among consumers. Learn how to do it right here!
Operationalization of your Brand
We all contemplate the same identical games for our casino floors and in many cases the same marketing tools. But it's not all bad news because armed with a lot of sameness, you also have something that can make a huge difference in whether you win the day. It's your...