Enlightened Casino Marketing
Our team is comprised of experienced marketing and branding professionals with decades of executive-level operational experience from some of the world’s top casino companies, along with extensive consulting experience as the practice leaders of key firms supporting the casino industry for more than 40 years.
Whether you need to shore up your existing department or need help from start to finish, we’re ready to step in to tailor a solution for YOUR needs and get you the results you need.
Casino marketing training at the speed you need. On-site and virtual options to turn your marketing team into the rockstars you need to reach your goals.
Branding & Advertising
Good branding connects to your target. Good advertising makes them say, “let’s go.” Our signature JCABC Conexion guides you on your road to success.
Read the latest Casinos, Brands and More entries
There are many tools casino marketers use to drive visits from known customers, but at some point, we have to fill the funnel and attract new and inactive or overdue customers. A focus on the foundational activities that will strengthen your new relationships at the first visit and into the future is a must.
Sensory marketing is the utilization of triggers to create an emotional experience. Traditional marketing (in the form of advertising) has leaned into sight and sound, but the other senses of touch, smell, and taste can create the memory triggers that will bond to a customer or guest. The theory is that this type of marketing can increase the chance of your target consumers recognizing your brand and buying your product or service because their emotions have been triggered.
Long, long ago, in the analog age when I started in this industry, companies lumped everyone in an age group together and painted with a broad brush creative-wise for advertising. But now, in this digital age, marketers must learn to be more specific to hit the sweet spot of consumer tastes.
Designed to Scale to YOUR Needs
We are designed to scale up and down so that we’re not paying for extra resources, and neither are you. From a single project to an agency of record, the JCA Collaborative allows us to bring some of the best casino marketers together when YOU need them.