Most of us know we should be using video to promote our businesses and events, but we stumble thinking it’s time consuming, beyond our capabilities or worse…expensive.
The Facts (according to Vidyard’s 2017 Business Benchmark Report)
- 86% of business related videos take place on the desktop in the morning. The most popular viewing time is Wednesdays between 7am and 11am PST.
- Businesses are publishing an average of 18 videos each month! If you’re not doing the same, you’re not even in the conversation.
- Consider your video a commercial break. 56% of all the videos published in 2017 are less than two minutes long.
- Websites and social are the most popular video distribution channels.
And, according to HubSpot’s survey of content trends, people want MORE. And while the type of content varies by generation, there is still a desire for video from your fans and customers.
Download the social media toolkit and start using video today.