Modern Marketing Skills to Reach Tomorrow’s Customer Today
The modern marketer can wave goodbye to the days when commanding the “Four Ps” of marketing” (product, promotion, place and price) guaranteed success. Today, it is the consumer who is in command. As marketers, our jobs – like our customers – continue to evolve, demanding more and more from us as table stakes.
Marketing is firmly in an era of transformation and, as marketers, we must be ready to lead the transformation for our companies.
Welcome to the world of modern marketing.