Southern Gaming Summit Social Media
Southern Gaming Summit is the largest gathering of casino operators and vendors outside of Las Vegas. With a unique mix of networking, education and southern hospitality, social media was the only missing piece of their marketing puzzle. As part of their relationship with the Mississippi Gaming & Hospitality Association, JCA was brought in to develop a social media strategy, content calendar, and corresponding content as well as monitoring and responding to create engagement.
Then, in 2018 when the Association completed a full ownership transition, they looked to JCA to develop a fresher graphic approach as well as the development of a website that reflected the newer, fresher brand, would scale for content and would be easily found by search engines.