A Common Language
The New Orleans area has long been home to a large Hispanic population, and the Audubon Zoo has been a favorite for generations. Combine those two facts with the $5.66 billion Hispanics spend on travel annually, and you can’t deny the time has come to introduce Spanish-language materials for visitors. When The Audubon Nature Institute needed a marketing partner to guide the way, they reached out to espÑOLA, a joint venture of J Carcamo & Associates and ESP Productions. With a quick turnaround, Audubon only had one thing to say.