What if your website is sending all the wrong signals—and you don’t even know it? Digital strategy expert Philippa Gamse joins to share how marketers can stop flying blind and start using analytics to make smarter, faster decisions. From tracking the right actions to asking the right questions, she makes sense of the data chaos without drowning you in charts. Watch our first video episode or listen on your favorite podcast app.
Email marketing is one of the most cost-effective tools regional casinos have—but most aren’t using it to its full potential. Too often, it’s treated like a last-minute megaphone instead of a loyalty-building machine. With the right strategy, your emails can boost player retention, increase VIP engagement, and drive measurable revenue. This 5-step casino email marketing blueprint shows you exactly how to turn generic “blasts” into personalized campaigns your players can’t ignore.
Regional casino marketers face constant pressure to drive results with limited budgets and inexperienced teams. The difference between wasted effort and measurable impact often comes down to strategy—knowing when to say yes, and when to hold back. From understanding player segments to choosing the right channels and tracking what really matters, small shifts can lead to big wins.
Regional casino marketers don’t need massive budgets or big-city flash to win. With the right mindset, constraints can become your greatest advantage. This post unpacks the strategies that make limited resources a force for creativity, deeper guest relationships, and smarter decision-making. These are the tools smaller properties are already using to outperform better-funded competitors—quietly, but powerfully.
Most casino onboarding manuals focus on rules—but miss the opportunity to inspire. This article explores how to transform your employee handbook into a powerful brand and retention tool. With examples, templates, and a step-by-step makeover plan, you’ll learn how to craft an onboarding experience that creates connection, not just compliance. It’s time to build loyalty from day one—without increasing your budget.
Traditional casino promotions aren’t hitting like they used to. Regional operators are facing promotion fatigue, tighter budgets, and rising competition for attention. This post explores creative, low-cost strategies—from secret player profiles to experiential continuity programs—that surprise and delight guests. These ideas are grounded in psychology, community connection, and practical execution. They’re built to help casinos think differently—and win differently.
You don’t need a massive budget to make a massive impact. With the right strategy, even the leanest marketing plan can drive real results for your casino. This guide is packed with creative, proven tactics designed for teams who hustle hard and think smart. If you’re ready to outmaneuver—not outspend—the competition, this one’s for you.
Social media is where your brand lives day to day—in the quick posts from your host, the backstage video before an event, or the smiling guest in a lucky moment. Your brand becomes unmistakable when every team member has the tools to post with clarity and confidence. This post breaks down what to include in a casino social media brand guide that works in the real world, not just the boardroom.
The way casino marketers communicate has changed — and not just because of digital trends. In a market where attention is scarce and guest expectations are high, a fresh approach is needed. The PESO model offers a smarter way to build trust, generate awareness, and drive action across all your channels. Whether you’re working with a lean team or juggling multiple campaigns, this framework helps make every message count.