Drivetime Marketing

Operationalizing Your Brand – Drivetime Marketing 2019.26

Brand success depends on the operationalization of your brand. Today, we’re sharing the recent discussion at the Casino Marketing & Technology Conference. How well are your external and internal brands aligned? How well does everyone at your company understand the brand?

Thanks to Denise Lee Yohn and Gini Dietrich for the inspiration.

 

https://api.soundcloud.com/tracks/660642860

 

Julia Carcamo

Recent Posts

How to Maximize Your Marketing Budget When Every Dollar Counts

You don’t need a massive budget to make a massive impact. With the right strategy,…

2 days ago

Can Your Team Post with Confidence? Build a Casino Social Media Brand Guide

Social media is where your brand lives day to day—in the quick posts from your…

1 week ago

Why Regional Casinos Should Embrace the PESO Model Now

The way casino marketers communicate has changed — and not just because of digital trends.…

2 weeks ago

More Than a Logo: Why Brand Standards Matter (Even for Small Casinos)

A strong brand can be your ultimate differentiator. It's not just about having a catchy…

3 weeks ago

How to Launch a Casino Influencer Program That Drives Loyalty and Engagement

Authenticity wins in regional casino marketing—and it starts with the people already on your floor.…

4 weeks ago

How to Successfully Rebrand a Casino: Strategy, Timeline, and Budget Tips

Rebranding isn’t just about changing your logo—it’s about changing perception, experience, and sometimes even operations.…

1 month ago