Drivetime Marketing

Episode 2: Using Data for Making Great Decisions

For our second Drivetime Marketing episode, we’re joined by Trent Dang, industry specialist practice director at VizExplorer.

After spending 18 years on the operations side of the casino industry, Trent was recruited by VizExplorer to not only provide a specialist point of view, but to assist clients in their success.

A bit of a turnaround specialist, Trent knows the ins and outs of a variety of facets of marketing and is an incredible walking library of best practices.

VizExplorer makes life easier, more productive and profitable for virtually any business. Powerful, yet intuitive, applications provide elegant solutions to a range of operational and marketing challenges At the core of the solution is the ability to understand operational metrics and bring together management data, customer preferences, and other data streams such as social, hotel or food & beverage. With an intuitive and often visual experience employees from operations to marketing to space optimization to CRM can become agile, execution engines in a real time environment.

Find more about Trent on LinkedIn.

Drivetime Marketing is sponsored by M Partners.

 

https://api.soundcloud.com/tracks/286426218
Julia Carcamo

Recent Posts

From Guesswork to Growth: Using Analytics to Guide Casino Marketing

Casinos have long excelled at using analytics for reinvestment, but too often the data story…

2 weeks ago

Mobile Optimization for Regional Casinos: Win Loyalty Where It Starts

Guests are spending over seven hours a day on their phones—and that screen time shapes…

3 weeks ago

Stop Flying Blind: Website Analytics for Casino Marketers

What if your website is sending all the wrong signals—and you don't even know it?…

3 weeks ago

5-Step Casino Email Marketing Strategy to Increase Player Retention and Loyalty

Email marketing is one of the most cost-effective tools regional casinos have—but most aren’t using…

4 weeks ago

Casino Marketing Strategy: 6 Do’s and Don’ts for Success

Regional casino marketers face constant pressure to drive results with limited budgets and inexperienced teams.…

1 month ago