Stop Flying Blind: Website Analytics for Casino Marketers

Are you tracking what actually matters on your casino’s website—or just watching the page views go up and hoping for the best?

In this debut video episode of Drivetime Marketing, host Julia Carcamo is joined by digital strategy expert Philippa Gamse to talk about what casino marketers need to know (and stop doing) when it comes to website analytics.

Whether you’re running lean with a small team or trying to prove the ROI of your digital campaigns, this episode will help you ditch vanity metrics and focus on the data that drives real decisions.

🎯 Topics covered:

1. Why most marketers are overwhelmed by GA4—and how to think differently
2. What metrics actually move the needle at regional casinos
3. How to spot blind spots in your website performance
4. What to ask your analyst (or agency) if you’re outsourcing
5. Plus: how Philippa’s new book can help you become data-smart (without doing it all yourself)