Are you tracking what actually matters on your casino’s website—or just watching the page views go up and hoping for the best?
In this debut video episode of Drivetime Marketing, host Julia Carcamo is joined by digital strategy expert Philippa Gamse to talk about what casino marketers need to know (and stop doing) when it comes to website analytics.
Whether you’re running lean with a small team or trying to prove the ROI of your digital campaigns, this episode will help you ditch vanity metrics and focus on the data that drives real decisions.
🎯 Topics covered:
In a regional casino market, switching costs are basically zero. Your guests can choose a…
Busy isn’t bonded. Valentine’s Day is the perfect time to ask: are you building loyalty—or…
Guest loyalty isn’t dead—it’s just evolved. The most resilient regional casinos aren’t outspending competitors. They’re…
When budgets get tight, too many casinos start cutting in the worst possible place: the…
The idea of being a challenger brand can often be reduced to a shallow concept…
Most casino promotions don’t fall short because the offer is weak; they fall short because…