Drivetime Marketing

Episode 9 – Marketing is a Marathon

Danny Bourgeois approaches marketing marathons like most endurance sports. It takes training, listening and adjusting to go the distance. Like the races he manages, Danny Bourgeois knows that marketing is a marathon, not a sprint. Today, we talk to him about the growth of endurance sports and the expansion of the appeal and marketing of such unique events. Plus, he gets us in on the ground floor of his newest endeavor.

 

 

Find Danny on Facebook, Twitter and LinkedIn.
Interested in running or volunteering at a race? Check out the races in Danny’s portfolio.

Drivetime Marketing is sponsored by M Partners.

Subscribe to Drivetime Marketing iTunes and never miss an episode..

 

https://api.soundcloud.com/tracks/326240340

Julia Carcamo

View Comments

  • Sponsoring the NYC Marathon enables TCS  to highlight its capabilities in new, growth driving markets like mobility, cloud, big data analytics, and social computing.

Recent Posts

6 Casino Marketing Trends That Will Matter Most in 2026

As we enter 2026, casino marketers are facing evolving guest expectations, tighter wallets, and increasing…

3 days ago

How to Build Casino Brand Loyalty With Marketing That (Actually) Means Something

Most regional casinos don’t have a creativity problem—they have a clarity problem. When the calendar…

2 weeks ago

7 Casino Marketing Lessons from Other Industries to Strengthen Your Player Strategy

Tired of looking only at what the casino down the road is doing? In this…

3 weeks ago

Belonging to the Brand: Mark Schaefer on Becoming the Most Human Casino in Your Market

What if your strongest loyalty “program” isn’t about offers at all, but about how connected…

4 weeks ago

7 Levers Casino Operators Should Pull Now to Win in 2026

While some casinos coast into the holidays, a few are quietly shaping their 2026 success.…

1 month ago

Lean Thinking for Casino Marketing: Small Changes That Create Big Wins

Jeff Gray wants casino marketers to stop guessing and start operating with purpose. In this…

1 month ago