Drivetime Marketing

Episode 9 – Marketing is a Marathon

Danny Bourgeois approaches marketing marathons like most endurance sports. It takes training, listening and adjusting to go the distance. Like the races he manages, Danny Bourgeois knows that marketing is a marathon, not a sprint. Today, we talk to him about the growth of endurance sports and the expansion of the appeal and marketing of such unique events. Plus, he gets us in on the ground floor of his newest endeavor.

 

 

Find Danny on Facebook, Twitter and LinkedIn.
Interested in running or volunteering at a race? Check out the races in Danny’s portfolio.

Drivetime Marketing is sponsored by M Partners.

Subscribe to Drivetime Marketing iTunes and never miss an episode..

 

https://api.soundcloud.com/tracks/326240340

Julia Carcamo

View Comments

  • Sponsoring the NYC Marathon enables TCS  to highlight its capabilities in new, growth driving markets like mobility, cloud, big data analytics, and social computing.

Recent Posts

How to Launch a Casino Influencer Program That Drives Loyalty and Engagement

Authenticity wins in regional casino marketing—and it starts with the people already on your floor.…

1 week ago

How to Successfully Rebrand a Casino: Strategy, Timeline, and Budget Tips

Rebranding isn’t just about changing your logo—it’s about changing perception, experience, and sometimes even operations.…

2 weeks ago

Why Traditional Casino Advertising Still Wins in a Digital World

Digital may dominate the dashboards, but traditional casino advertising still dominates hearts. In a world…

3 weeks ago

Churn No More: How AI Helps Casinos Retain Their Most Valuable Players

Player churn is one of the biggest threats to casino revenue and the easiest to…

4 weeks ago

Why Smart Casinos Are Racing to Embrace Omnichannel Strategy Now

The expectations of today’s casino guest have evolved — and so must our marketing. What…

1 month ago

Casino Budgeting Hacks: 7 Smart Planning Strategies for Regional Marketing Teams

Big goals, small budgets, endless competition — it’s the reality for regional casino marketing teams.…

1 month ago