Lean Thinking for Casino Marketing: Small Changes That Create Big Wins

Casino marketers today face a constant push to do more with less—smaller teams, tighter budgets, and increasing pressure to show measurable results. In this episode of Drivetime Marketing, Julia Carcamo sits down with Jeff Gray, founder of Lean Revisions and a Casino Marketing Boot Camp Coach, to talk about how Lean Thinking and Six Sigma strategies—often used in manufacturing and operations—can be game changers for marketing teams in regional casinos. Together, they explore how casino marketers can reduce operational waste, streamline campaign execution, and improve performance by treating marketing like a system rather than a series of disconnected tasks.

Jeff shares practical insights on identifying broken processes, asking smarter questions of your data, and aligning departments like player development, promotions, and guest services. Whether you’re building monthly mailers, planning property events, or launching digital campaigns, this episode reveals how small process improvements can lead to better ROI, improved guest experience, and less marketing chaos. If you’re ready to rethink how your marketing department runs and want ideas you can apply this week, this episode is a must-listen for casino marketing professionals, general managers, and VPs looking to elevate their strategy.