Implementing a Successful Rebrand – Drivetime Marketing 2019.28

Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors, and other stakeholders.

 

There are clear steps that will help you navigate the process.