Casino marketing has always been about offers and rewards — but what if the real secret to loyalty is fan behavior? In this episode of my video podcast, I sat down with Dan Kustelski, CEO of Chalkline Sports, to explore how casino marketers can take a page from the sports marketing playbook.
We talk about what drives real emotional loyalty, how mobile can be a game-changer for engagement, and how to think beyond points and prizes. Whether you’re a VP, GM, or marketing director, you’ll leave with new ideas for building brand love and long-term retention.
Plus, don’t miss our rapid-fire segment, Fan or Flop?, where Dan breaks down which casino tactics are winners — and which are ready to retire.
Connect with Dan at https://www.linkedin.com/in/danielkustelski/
The idea of being a challenger brand can often be reduced to a shallow concept…
Most casino promotions don’t fall short because the offer is weak; they fall short because…
2026 marketing trends are full of buzzwords, but which ones actually move the needle for…
As we enter 2026, casino marketers are facing evolving guest expectations, tighter wallets, and increasing…
Most regional casinos don’t have a creativity problem—they have a clarity problem. When the calendar…
Tired of looking only at what the casino down the road is doing? In this…