Casino marketing has always been about offers and rewards — but what if the real secret to loyalty is fan behavior? In this episode of my video podcast, I sat down with Dan Kustelski, CEO of Chalkline Sports, to explore how casino marketers can take a page from the sports marketing playbook.
We talk about what drives real emotional loyalty, how mobile can be a game-changer for engagement, and how to think beyond points and prizes. Whether you’re a VP, GM, or marketing director, you’ll leave with new ideas for building brand love and long-term retention.
Plus, don’t miss our rapid-fire segment, Fan or Flop?, where Dan breaks down which casino tactics are winners — and which are ready to retire.
Connect with Dan at https://www.linkedin.com/in/danielkustelski/
Most casinos don’t have a new customer problem—they have a shallow loyalty problem. This post…
Your website shouldn’t just list restaurant hours and promotions — it should welcome guests, guide…
Hispanic marketing for casinos goes far beyond translation. In this new feature, cross-cultural expert José…
Most regional casino loyalty programs are stuck in point-based transactional thinking—failing to build the emotional…
The best casino marketing teams in the country are learning how to build better strategy,…