When you’re trying to build an emotional connection with consumers, the messenger is just as important as the message. Brandon challenges our traditional thought of the value of staying on message and why messengers are becoming an important factor in brand stories. He also talks about how social media has allowed companies to have more than one “face of the brand”.
Then he turns the tables on me and asks me a question. Hey, who’s interviewing who?
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Most regional casino loyalty programs are stuck in point-based transactional thinking—failing to build the emotional…
