When you’re trying to build an emotional connection with consumers, the messenger is just as important as the message. Brandon challenges our traditional thought of the value of staying on message and why messengers are becoming an important factor in brand stories. He also talks about how social media has allowed companies to have more than one “face of the brand”.
Then he turns the tables on me and asks me a question. Hey, who’s interviewing who?
You don’t need a massive budget to make a massive impact. With the right strategy,…
Social media is where your brand lives day to day—in the quick posts from your…
The way casino marketers communicate has changed — and not just because of digital trends.…
A strong brand can be your ultimate differentiator. It's not just about having a catchy…
Authenticity wins in regional casino marketing—and it starts with the people already on your floor.…
Rebranding isn’t just about changing your logo—it’s about changing perception, experience, and sometimes even operations.…