Drivetime Marketing

Episode 8 – Hunting, Farming and Tradeshow Ideas

Ken Kachnic is making his marketing investments pay off with great tradeshow ideas and marketing. He doesn’t wait for customers to come to him. He is actively marketing at all phases of the planning process. He’s also leading the way as VizExplorer shifts from “hunting to farming”. Hear what that means for the company and his approach to sales. Plus, get some great tips of making your next tradeshow investment pay off.
 

Find more about VizExplorer.

 
Drivetime Marketing is sponsored by M Partners.
 
Now available on iTunes.

 

https://api.soundcloud.com/tracks/318694188

Julia Carcamo

Recent Posts

High-Touch Marketing for Casinos: How to Win When Offers Are Interchangeable

In a regional casino market, switching costs are basically zero. Your guests can choose a…

4 days ago

Casino Loyalty Audit: 5 Signs You’re Buying Visits Instead of Building Loyalty

Busy isn’t bonded. Valentine’s Day is the perfect time to ask: are you building loyalty—or…

1 week ago

How to Turn Brand Love into Loyalty: A Practical Guide for Regional Casino Marketers

Guest loyalty isn’t dead—it’s just evolved. The most resilient regional casinos aren’t outspending competitors. They’re…

3 weeks ago

Why Service Still Wins in Casino Marketing with Shep Hyken

When budgets get tight, too many casinos start cutting in the worst possible place: the…

3 weeks ago

Casino Challenger Brand Strategy: How to Adopt It and Change the Game

The idea of being a challenger brand can often be reduced to a shallow concept…

4 weeks ago

How to Run Casino Promotions Like a Team Sport—Not a Department

Most casino promotions don’t fall short because the offer is weak; they fall short because…

1 month ago