Episode 8 – Hunting, Farming and Tradeshow Ideas

Ken Kachnic is making his marketing investments pay off with great tradeshow ideas and marketing. He doesn’t wait for customers to come to him. He is actively marketing at all phases of the planning process. He’s also leading the way as VizExplorer shifts from “hunting to farming”. Hear what that means for the company and his approach to sales. Plus, get some great tips of making your next tradeshow investment pay off.