Email marketing should build relationships—not just fill inboxes.
In this episode of Drivetime Marketing, Julia Carcamo welcomes email marketing expert Andrew Kordek to talk about the real reasons many casino email programs fall flat.
Andrew shares actionable strategies to turn your welcome emails into a real welcome, explains why most marketers are guilty of what he calls “marketing barf,” and reveals how to stop overwhelming your players with too much, too soon.
Whether you’re sending daily promos or still struggling to hit send at all, this episode offers practical advice to elevate your casino’s email marketing strategy.
🎧 Listen now and learn how to connect with your guests beyond the gaming floor.
Good culture is table stakes—but the real advantage is building the specific culture your brand…
Most casino marketing doesn’t fail because teams aren’t working hard. It fails because the playbook…
In a regional casino market, switching costs are basically zero. Your guests can choose a…
Busy isn’t bonded. Valentine’s Day is the perfect time to ask: are you building loyalty—or…
Guest loyalty isn’t dead—it’s just evolved. The most resilient regional casinos aren’t outspending competitors. They’re…
When budgets get tight, too many casinos start cutting in the worst possible place: the…