Drivetime Marketing

Creating Brand Love, Drivetime Marketing 2022 episode 4

Now is the time to invest in genuine connections with our guests, relationships so strong they will come to our defense and support even when we may be at fault. We need to invest in a love affair with our customers. As casino marketers, we know guests like us (because their play tells us so), or do we? Given a choice of two brands offering nearly identical offerings – say, two casinos, which would you choose? The selection might be as simple as the location for guests who are not in love with us.
https://api.soundcloud.com/tracks/1249637755
Julia Carcamo

Recent Posts

Why Traditional Casino Advertising Still Wins in a Digital World

Digital may dominate the dashboards, but traditional casino advertising still dominates hearts. In a world…

22 hours ago

Churn No More: How AI Helps Casinos Retain Their Most Valuable Players

Player churn is one of the biggest threats to casino revenue and the easiest to…

1 week ago

Why Smart Casinos Are Racing to Embrace Omnichannel Strategy Now

The expectations of today’s casino guest have evolved — and so must our marketing. What…

2 weeks ago

Casino Budgeting Hacks: 7 Smart Planning Strategies for Regional Marketing Teams

Big goals, small budgets, endless competition — it’s the reality for regional casino marketing teams.…

3 weeks ago

How to Audit Your Casino Marketing Plan (Before the Next Quarter Hits)

Uncertainty is built into casino marketing—competitor moves, customer shifts, technology changes, and the unexpected always…

4 weeks ago

How to Turn Brand Love into Loyalty: A Practical Guide for Regional Casino Marketers

Guest loyalty isn’t what it used to be—and that’s not a bad thing. Today’s most…

1 month ago