Day 1: Catch a Great Pen
Invest in a great pen that will inspire you. You can probably find a couple on a great sale today. There are just some things that feel so write; I mean “right” about using a pen. As much as I love digital notes and getting PDFs instead of paper, there is just something about writing that helps me process concepts on an entirely different level.
Day 2: Catch a Bullet Journal
Along with investing in great pen (Day 1), I want to encourage you to give bullet journaling a try. It’s a great way to keep your calendar, meeting notes, goals and so much more. The thing about being a New Oleanian during Mardi Gras is that you have to figure out how to get all of your work done and still nab a great spot on the parade route (and sometimes that means finding the perfect parking spot with optimal egress). Keeping track of everything requires an organized mind…or a great organizational tool.
Day 3: Catch a Coloring Book
Researchers and therapists have long-touted the calming benefits of coloring. But today, coloring books aren’t just for kids. Like meditation, coloring allows you to focus only on the moment, helping to alleviate anxiety and open your creativity. Mardi Gras is a lot like those coloring books. One of the fun parts of the big day is the plethora of costumes you’ll see. Whether they are groups or single maskers, the idea is to be as creative as possible. It’s kind of the parade before the parade, between the parade or after the parade.
Day 4: Catch a Productivity Hack
If you’re a kid at a parade, you have one and only one goal: to get EVERYTHING. As professionals, we know we can’t do everything (even though we try). The right productivity tools can make a difference. Here are the four hacks that made a difference in 2018.
Day 5: Catch a New Skill
Every year, I find myself looking at bags of parade throws caught over a two week period, and I’m always missing something I coveted. It’s because I haven’t learned the skills others have to nab those elusive prizes. Make a commitment to learn a new skill this year – whether it’s how to nab a shoe at Muses or how to cook or how to hand letter (on my 2019 list). Check out some of our favorite ways to train for a new skill.
Day 6: Catch Some Goals
We’ve reached the halfway point, both through our list and we’re halfway to king cakes. Yeah!!! Back to business. Whenever we decide to join the masses at a parade, it requires planning so that we can end the evening with our goal throw in hand – a coconut from Zulu, a purse from Nyx, a Muses shoe. The list can be quite long. Setting both your personal and professional goals for the year should be at the top of your list for today as it will get you ready for being a rock star in the new year. Speaking of rockstars, my friend Laura Petrolino of Spin Sucks created the Rockstar Guide to Setting Professional Goals. Give it a try.
Day 5: Catch a Good Book
Whether it’s romance, historical fiction, or a juicy mystery, read a book. I think it “loosens” up your brain when you’ve been bombarded with too many things to count, but they also give you a little insight into how stories are built – from the hero to the quest to hero’s destiny. As marketers, we tell stories all of the time. See how some of the best build stories around their heroes and find the inspiration to put your customers at the center of your brand story.
Day 8: Catch Some Video Content
Day 9: Catch a Opportunity to Network
Whether it’s a chamber meeting, Ad Club luncheon, a Facebook Group, or Slack Channel, share, listen, ask questions and learn more from people outside of your four walls. Having a network of friends and associates is an important part of our personal and professional lives. Experts seem to agree that successful people can look to a strong network to help them through key times. Be intentional in your networking. Be honest with your network, and always follow-up.
Day 10: Catch a Free Spin
Day 11: Catch a Surprise Inside
Tomorrow is probably one of my favorite days of the year. It’s the day bakeries across New Orleans throw open their doors and welcome in the start of the Mardi Gras season. Yes, folks, it’s time for king cakes. If you’ve been in New Orleans for carnival season, or if you’re lucky enough to have a friend that has mailed you one of these colorful cakes, there’s a pretty good chance that yes, there is a plastic baby that comes with your cake. Like king cakes, conferences can hide a surprise inside, if you know how to spot one. Attend a conference this year that will open your mind and provide you with new ideas and thoughts for your marketing plan that may surprise everyone! One of my favorites is Brand ManageCamp. And, of course, you should consider Casino Marketing Boot Camp and find out what we mean by “mental pushup.”
Day 12: Catch a Get out of Jail Free Card
Maybe you want to give away a combine, or maybe you want to spend millions on a Super Bowl commercial. Our final throw of the season is a figurative Get Out of Jail Free card. Be creative in your marketing. Be bold, but thoughtful. Your idea should be consistent with your strategy and based on the needs and desires of your customers. A good idea that is less than successful, might just need a little rethinking. Here’s your opportunity to try something you never dreamed you could.