Panic marketing has good intentions – to counteract a disaster of some sort – which is why it can be so insidious. Worse, however, is when we justify panic marketing as a means to “loyalize” customers – something that does not happen through marketing in and of itself.
For many, Mardi Gras would not be the same without the rituals that connect them to the season. Without those small cues, it would never truly be Mardi Gras.
With brand love, guests will spend more time and money with you, improving the ROI on marketing programs. Ad recall and brand tracking scores may increase. Guests will be invested in our success at a profound level.
Across the US casino marketers are seeing new faces and we need to reconsider all assumptions as we attempt to attract today’s changing customers.
As gambling expands are we nearing the limits to how much sports betting advertising is the right amount and how much is too much?