As marketers, it is our responsibility to create effective advertising that will help our businesses grow.
Although silos can happen with no planning, you must have a plan for knocking them down. Unified focus, visibility, collaboration, and communication are key to breaking through silos.
From your email signature to the sign out front and the way we process guest interactions, a brand launch (or rebranding) is probably one of the most significant undertakings in a marketer’s career. It can be exhilarating and overwhelming.
Now more than ever, understanding what your brand can and should look like to meet the changing market is more critical than ever.
For some of us, having a decent understanding of technology is second-nature. For some, it’s a muscle we have to stretch and condition.