by Julia Carcamo | Casino Marketing, Drivetime Marketing |
Casino influencer marketing is not just a social media tactic. When done well, it can influence guest excitement, slot floor demand, team member knowledge, and the way marketing and operations work together. This article looks at influencer marketing from the operations side of the casino, where guest experience and execution matter most. The result is a practical view of how casinos can use influencers with more strategy, alignment, and accountability.
by Julia Carcamo | Advertising, Casino Marketing, Drivetime Marketing |
Regional casino marketers are often asked to prove ROI channel by channel, which can lead to over-investment in tactics that look efficient but do little to grow the property over time. This post argues for managing your media mix like a portfolio, with each channel assigned a clear role based on your goals, market, and audience. It also explains why traditional media still matters in many regional markets and why testing needs enough time and budget to produce a real signal. If your current mix looks good on paper but feels increasingly narrow in practice, this is the framework worth revisiting.
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